Where does Strategic Marketing fit your business strategy?

The Marketing Lady™ offers a wide variety of strategic marketing services that will help you start a new business, launch a new product, increase sales or plan a campaign to create awareness.

The Marketing Lady™ begins each strategic marketing project with the following five steps.

1.  Evaluating your competition.
2.  Review past marketing activities to determine what worked and
     what did not.
3.  Identifying products/service benefits that could lead to new
     sales.
4.  Ensure you are taking advantage of all available promotional
     opportunities.
5.  Reviewing your customer service and loyalty/retention rates.

Click here to learn more about the consulting process.

Then, depending based on your business’s specific needs; The Marketing Lady™ can help you with:

Developing a Strategic Marketing Plan — I’ll help you develop an overall marketing strategy for your company to achieve its business goals.
    o We’ll develop a timeline and budget for your marketing
       activities
    o I’ll recommend the best marketing activities for your dollar
    o I’ll track the results throughout the implementation cycle
    o I’ll help you develop a range of promotional strategies

Conducting a Marketing Audit or Needs Analysis — I’ll review your current marketing plan and activities to see what’s been working and what has not. I’ll ask you detailed questions about your marketing goals to help you determine what needs to be done to turn your marketing program(s) around and improve results.

Develop a Marketing Action Plan — After the marketing plan/business plan is completed, then I will create a marketing campaign to help you bring your idea to market. I will look at many traditional and online marketing activities that are best suited for your product/service and develop action items, costs, expected leads/sales, ROI.

Set Up a Promotional Strategy — I’ll help you plan and implement new promotional strategies, designed to motivate customers to take action and increase your ROI. I’ll help identify different communications strategies, such as special sales or offers, events, or promotional contests that might help drive traffic and increase response rates.

Uncover Your Marketing Mix Strategy — Also known as the 4 P’s of Marketing (Product, Price, Promotion and Place), I will develop a strategy to blend these four areas in order to create a more positive response from your target audience.

Summary of Marketing Mix Decision

     Table From QuickMBA

Contact TML to get started or check out our marketing workshops.